There are three ways to set white balance on a camera: a preset (Tungsten, Daylight, etc.), a custom Kelvin value, or a custom WB from a grey card. For anything that matters - video, paid stills, anything you’ll grade later - use one of the last two. Presets are guesses.
The fastest workflow: meter, then dial Kelvin
- Open KEV - White Balance Meter AI on your iPhone.
- Point at the dominant light or subject.
- Read the Kelvin value.
- On the camera, switch WB to K / Custom Kelvin and enter the number.
Done. That works on every modern stills, mirrorless and cinema camera.
By camera brand
Canon (R5, R6, R3, 1DX, C70, C300)
- Press WB button → scroll to the K icon → turn the main dial to set Kelvin.
- For cinema bodies: Menu → WB Settings → Color Temperature. Enter Kelvin and CC (color compensation / tint).
Sony (A7, A7S, FX3, FX6, FX9, Venice)
- Press WB / Fn → Color Temp/Filter → set Kelvin with the rear dial.
- FX cinema bodies have presets A / B / C - store metered values for fast recall during a multi-cam shoot.
Nikon (Z8, Z9, D850, D780)
- Press WB → rotate the rear dial until K appears → set Kelvin with the front dial.
BlackMagic (Pocket 6K, URSA, etc.)
- Tap the WB value on the touchscreen → swipe to your Kelvin → set tint separately.
- BMD bodies expose tint explicitly - very useful when you’re correcting green LED light.
ARRI (Alexa Mini, Alexa 35)
- Menu → Image → White Balance. Enter Kelvin and CC.
- Three slots (CC, MM) for fast preset recall.
When to use a grey card instead
The “custom WB from a card” workflow:
- Place an 18% grey card (or pure-white sheet) in the scene’s actual light.
- Fill the frame with it.
- Trigger your camera’s Set Custom WB function.
- The camera computes its own neutral point.
Use this when:
- You’re shooting product / e-commerce / catalog work and need bulletproof colour accuracy.
- You want a fast WB reset between rooms.
- Your camera doesn’t let you enter tint separately and you need accurate magenta/green compensation.
A meter is faster across multiple shots; a grey card is more accurate when you can drop it into the actual frame.
Tint - don’t forget it
Kelvin is one axis. Tint (magenta/green) is the other.
- Fluorescents and cheap LEDs push green. Camera neutralises with magenta.
- Some daylight and HMIs push magenta. Camera neutralises with green.
Cinema bodies and BlackMagic cameras expose this axis explicitly. Most stills cameras only let you set Kelvin - which is why a meter that reads tint (like KEV) is so useful. Set Kelvin in the camera, then dial the tint in a colour-correction node in post.
Common mistakes
- Leaving Auto WB on for video. It drifts every shot.
- Using “Daylight” preset on a cloudy day. Cloudy is 6500K+, not 5500K.
- Forgetting tint under fluorescents. The Kelvin can be right and skin still looks sickly.
- Setting WB once and never re-metering. Magic hour shifts ~200K every 5 min.
The TL;DR workflow
1. Open KEV → meter dominant light → read Kelvin + tint
2. Camera → WB → K mode → enter Kelvin
3. Camera → WB → tint → enter tint (if supported)
4. Shoot a test of skin or grey card → verify
5. Lock WB for the scene
That’s a deliberate, repeatable white balance. Match it on a second camera and your multi-cam will cut clean.